24 Reasons to Consider a Digital Marketing career in 2020 (and reasons not to)

24 Reasons to Consider a Digital Marketing career in 2020 (and reasons not to)

 

Most, if not all businesses won’t grow or even survive without digital marketing in 2020.

 

One study shows that 78% of salespersons who use social media platforms outperform their competition. 

 

A close 77% of B2B buyers won’t even speak to any salespersons at all until they do research themselves. 

 

Businesses of all types and sizes are becoming more aware of these statistics. 

 

They know that, without a digital marketing expert, they’ll become a distant memory in their customers’ minds… like CDs, Napster, and Hi5. 

People sitting in front laptop

That brings us to the 24 reasons you should strongly consider becoming a digital marketer in 2020

 

1. The growing demand for digital marketers is predicted to expand in coming years.

 

If you’re on the fence about it, now’s the time to dive in and see what a career in digital marketing has to offer. The industry is reportedly growing.

 

Businesses want and need you — and they will for a long time according to most studies. There’s nothing like joining a growing industry in its prime.

Facebook and social media for digital marketing

2. You have tons of options to choose from

 

Not everyone wants to do e-commerce or web design. Luckily, there’s a wide range of career paths to choose from including:

 

  • Copywriting and editing
  • Web development
  • Marketing automation
  • Email marketing
  • Marketing strategy
  • Search engine optimization
  • Search engine marketing
  • Mobile marketing
  • Social media content creation
  • Video/ audio production
  • Interactive technology
  • Content management and curation
  • Analytics
  • E-commerce
  • Web design

 

Basically, there’s something for anyone with technical skills or creative abilities — and everyone has at least the latter.

Man sitting in front of tablet checking stats

3. The pay potential is expanding 

 

Economics 101: The higher the demand for something the more people will pay for it. 

 

The Creative Group reports that marketing professionals can look forward to enjoying a significant increase in their salary in the future. 

 

It might feel like the digital marketing arena is already saturated, but this just isn’t the case. So go after that green! 

 

4. You don’t need a degree 

 

Digital marketing degrees are still newly budding in universities. 

 

Fortunately, this isn’t what potential employers and clients will judge you on. 

 

With just a solid social media presence, a decent blog, and relevant online interaction, you can find yourself on the radar of some of the largest companies.

Tablet with social media icons

5. Digital marketing offers substantial growth

 

Even if you choose from one of the above careers to focus on, digital marketing will probably push you in many directions. 

 

You’ll end up specializing in a variety of skills that will make you even more attractive in your field and open up several avenues. 

 

6. You’ll meet new people 

 

Digital marketing can be done from anywhere, so you’re likely to rub shoulders — virtually, that is — with people from around the world.

 

For the introverts, you can take a backseat as needed when it comes to interaction. It’s a win-win.

Several people working on their laptops

7. You get to show your creative side 

 

Now that the digital marketing universe is expanding, it’s not just web and graphics designers who can show creativity. 

 

Almost every aspect of digital marketing calls for new ideas in some sort of way, whether it’s in problem-solving, branding or customer engagement. 

 

8. The internet is constantly evolving

 

And that means your job is constantly changing. It’s not always fun to adapt — unless it involves the internet giving us something new like Instagram. 

 

Every year there’s a new way to do marketing, a new platform to reach customers on, or a new AI to defeat. You’ll never get bored being a digital marketer. 

 

9. You get to work-from-home 

 

As a content writer, it boggles my mind that not everyone wants to work from home. I know that’s not practical of course. 

 

Still, many people are dying to get a chance to soak in the freedom that comes with a remote job. If they only knew about digital marketing…

Woman working on laptop in office

10. You could control your hours 

 

You may or may not have the freedom to choose your own hours depending on if you get a full-time, part-time, or contract job in digital marketing.

 

If you opt for contact work, you can further break it down to how many clients you take on and be further in control of your work schedule.

 

11. You can niche-down to your passion 

 

Before businesses hire you as a freelance digital marketer, you can choose to focus on what brings you the most joy. 

 

This is especially true for writers (ahem!) who are able to focus solely on topics they like. That might be mental health, medicine, or even golfing. 

12. You can travel more often 

 

By establishing proper boundaries in your freelance digital marketing career, you’ll be able to put time aside and explore the world. 

 

Even if you do have work to get done, you’ll be able to do it from your hotel room or on the beach. Just make sure you stay focused.

Man on laptop in high-rise apartment

13. You’ll get more time with the kids 

 

For both moms and dads, you won’t have to worry about feeling like your kids are not getting enough time with you as a freelance digital marketer.

 

While you will need to allot space just for work to maximize productivity, there’s no commuting to and from an office job.

 

14. You can use social media 

 

Ok, you won’t actually be using social media for fun — assuming you’re serious about the job. 

 

However, if you’re someone who just enjoys moving through the major platforms, you’ll get to do that a lot based on what path you choose. 

 

15. Experience the latest in technology

 

Virtual and augmented reality are continuing to merge with marketing in all types of business. 

 

Moving visuals via videos is one of the best ways to capture attention and expand brand awareness. Making things interactive connects even more with customers.

Google page

16. You can become famous 

 

YouTube is no place for the feeble-hearted. In contrast, it’s exactly where you want to be if you want an audience. 

 

Through building your digital marketing presence or while working for an employer, you can make your face known on one of the most popular marketing platforms. 

 

17. You’ll be helping others 

 

Don’t just look at digital marketing as a way to fill your pockets — although I don’t blame you if you do. 

 

Your new career could be very rewarding when you gain results for clients. That warmth you feel when they love your design, enjoy increased return on investment, or bask in new traffic you drove in, is priceless. 

 

18. You’ve got a friend in data

 

Even if you’re not a data analyst, there are endless tools and software out there that make it easy to pinpoint where most of a company’s target audience comes from. 

 

For you as a digital marketer, this means that a large portion of your work is already out of the way and you know where to hone in to generate leads. Some things have been made easier for you already.

Girl working on her laptop

19. You can teach others 

 

Remember when we mentioned the other avenues you’ll be exposed to thanks to a digital marketing career? Being able to teach others is one of them. 

 

When you become skilled at something, you can share that knowledge with others. Sharing is caring, right? This is another way digital marketing can warm your heart and make you feel all fuzzy inside. 

 

20. You can learn online 

 

Again, there’s no formal knowledge required to get a career in digital marketing. 

 

Nonetheless, if you think that your chances of getting hired might benefit from a course or two, you’ll find lots of legit ones online. And you’ll learn at your own pace and convenience. 

 

21. You can create your own tools 

 

If you’ve got the technical skills, you don’t have to limit yourself as a digital marketer. Get the edge on your competitors and bring what you have to the table. 

 

You can create the tools and software necessary for a job then go on to use it in the scope of digital marketing work. You’ll definitely impress the higher-ups and possibly be able to sell whatever you’ve created later.

Hand drawing on paper with computer

22. You have the opportunity to scale up 

 

Once you’ve gotten the hang of the digital marketing landscape, you might want to make a real solid business out of it. 

 

You can outsource tasks that you haven’t yet mastered or those that are just too time-consuming. This will allow you to take on more work and generate an even bigger income. 

 

23. Increased job satisfaction 

 

The push for a shift toward making sure job satisfaction exists within companies is admirable, but there’s still a huge gap to be filled. 

 

By choosing the niche and job type you prefer as a digital marketer, there’s a greater chance you’ll be happier in your daily life. If not, just change your area of expertise.

 

24. Reasonable job stability

 

Our final reason to consider digital marketing concerns something too many workplaces are lacking even today. 

 

Even if you get fired from a workplace or lose a client, you can continue searching online where marketing opportunities await in abundance — granted you learn to market yourself first, of course.

Woman writing in book with laptop near

Reasons NOT to become a digital marketer 

 

Now, let’s talk about at least two things that might deter you from a career in digital marketing.

 

You might not be able to keep up

 

Digital marketing waits for no man. With the constant changes, things can get hectic as new technological trends pop up and marketing techniques change quickly. 

 

You’ll constantly have to learn and adapt. This industry trait is ultimately what you make of it, but it might be annoying to constantly have to change your methods.

 

There’s a lot of competition 

 

Yes, there are a lot of positions available for digital marketers and more emerge every day.

 

You’ll still need to differentiate yourself from the other creatives out there, not to mention other businesses — for example in Google rankings — so clients will feel they made the right choice.

Two people using laptops at desk

What to do next? 

 

Are you now excited to pursue a digital marketing career? The first thing you’re going to want to do is look at your skill set. 

 

If none of them will help you become a digital marketer, find a free course online or learn something new on your own. 

 

If you’re already equipped to pursue your chosen path, get started on building a portfolio. You’ll also need to build an online presence. 

Conclusion 

 

Digital marketing is like any other career: you invest time and hard work to get something out of it and you deliver great service so that people want to work with you. 

 

Once you’ve covered these two main things, you’re on your way to indulging in a highly profitable career that embraces growth and creativity.

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